Instead of spending hours on individual Discovery calls or attending networking groups, you can reach multiple audiences one speech at a time as a public speaker. Yet, creating a new speech every time you speak is only going to confuse your potential clients (and destroy your invitations to additional speaking opportunities).
Enter the signature story. Having a signature story is the key to showing up as a thought leader with a consistent message. A single 60 minute speech shows that you have a dedicated mission to share with audiences, and increase your chances of referrals.